Privacy notice
Last updated 8 November 2026
In short: if you join our launch list we keep your email address so we can tell you when UltraVital launches. We don't sell it, share it or use it for anything else, and you can leave the list at any time by emailing privacy@ultravital.co.uk.
Who we are
UltraVital is run by Michael Figg, a sole trader based in the United Kingdom, trading as UltraVital. We are the data controller for the personal data described here.
For any question about your data, or to use any of your rights below, email privacy@ultravital.co.uk.
What we collect and why
| Data | Why we use it | Lawful basis |
|---|---|---|
| Your email address and the date and time you signed up | To email you when our shop launches, and occasionally with launch news before then | Your consent (UK GDPR Article 6(1)(a)), which you give by submitting the signup form |
| A scrambled, one-way code made from your IP address when you sign up | To stop automated spam signups by limiting how many can come from one connection. We can't turn the code back into your IP address | Our legitimate interest in keeping the list free of abuse (Article 6(1)(f)) |
| Standard web server logs: IP address, date and time, page requested and browser type | To keep the website running securely and fix problems | Our legitimate interest in running a secure website (Article 6(1)(f)) |
You don't have to give us your email address. If you don't, you can still use this website; we just won't be able to tell you when we launch.
Cookies
This website does not set any cookies and does not use analytics, advertising or tracking tools. Our fonts and images are served from our own server, so visiting the page does not send your data to anyone else.
How long we keep it
- Launch list: until you ask to be removed or unsubscribe. If we haven't launched within two years of your signup, we will delete your details.
- Spam-prevention code: deleted together with your email address.
- Server logs: deleted automatically after 14 days.
Who can see it
We don't sell, rent or share your details with other companies for their own use.
Our website and launch list are stored on a server we rent from OVHcloud in France. OVHcloud processes the data only on our instructions. France is in the European Economic Area, which the UK recognises as giving equivalent protection to UK data protection law.
If we later use an email service to send our launch email, we will update this notice to name it before we move your details to it.
Your rights
Under UK data protection law you can:
- withdraw your consent and leave the launch list at any time
- ask for a copy of the data we hold about you
- ask us to correct it or delete it
- ask us to limit how we use it, or object to how we use it
- ask us to send it to you or another organisation in a common format
Email privacy@ultravital.co.uk and we'll reply within one month. It's free. We don't make any automated decisions about you.
Complaints
If you're unhappy with how we've handled your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator: ico.org.uk/make-a-complaint or 0303 123 1113.
Changes
If we change this notice we'll update the date at the top. If a change affects how we use your email address, we'll tell you by email before it takes effect.